Corporate Advocacy in a Time of Social Outrage
Employees expect employers to speak out on social, political, and environmental issues. Businesses can’t weigh in every time, but they can create a culture of open dialogue and ethical transparency.
Employees expect employers to speak out on social, political, and environmental issues. Businesses can’t weigh in every time, but they can create a culture of open dialogue and ethical transparency.
Most leaders struggle to explain big decisions in a way that makes sense to employees. What can they do to help employees understand enough context to understand a strategy?
Interviews with the Blue Cross Blue Shield of Michigan management team identified seven principles that guided their actions.